Wednesday, September 24, 2008

Does your state have a personality?

The United States of Mind
Researchers Identify Regional Personality Traits Across America

Certain regional stereotypes have long since become cliches: The stressed-out New Yorker. The laid-back Californian.

But the conscientious Floridian? The neurotic Kentuckian?

You bet -- at least, according to new research on the geography of personality. Based on more than 600,000 questionnaires and published in the journal Perspectives on Psychological Science, the study maps regional clusters of personality traits, then overlays state-by-state data on crime, health and economic development in search of correlations.

Even after controlling for variables such as race, income and education levels, a state's dominant personality turns out to be strongly linked to certain outcomes. Amiable states, like Minnesota, tend to be lower in crime. Dutiful states -- an eclectic bunch that includes New Mexico, North Carolina and Utah -- produce a disproportionate share of mathematicians. States that rank high in openness to new ideas are quite creative, as measured by per-capita patent production. But they're also high-crime and a bit aloof. Apparently, Californians don't much like socializing, the research suggests. [...]

Read the rest for more details. The article also has an interactive map of the USA, where you can click on five categories in the left sidebar, which will pull up a map showing how each of the 50 states rates in that category. Placing your mouse cursor on each state will give you a list of all the scores for that state.
     

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